If an ad campaign is set up in detail and conversions aren’t appearing, you need to look for reasons. We’ll take a look at the most popular reasons for failure.
What are the factors and ways to increase PWA apps conversion, you can read from AffCommunity.
Analytics system is not lined up
Meta Pixel is designed to optimize apps and analyze traffic. With the help of this tool, Facebook algorithms find potential customers who fit all parameters. Only interested users will see the advertising offer. The conversion rate increases, and the costs for non-targeted audience will not be large.
Traffic goes straight to the application using Web View
Finding an audience on Facebook becomes easier, but sometimes spilling to the app takes more time. The cost of finding potential customers increases. PWA allows professionals to search for audiences through links. Different ad campaigns are run on links, which means that algorithms are cheaper and faster to find the target audience.
You can read about the pros and cons of PWA apps here.
Setting up Pixel correctly
Not all webmasters will be able to set up Pixel correctly. For quick customization, it is put through a special service. The webmaster uses the service’s built-in builder in order to build apps. All the work takes up to 5 minutes. The analytics code is integrated in about 1 minute. This makes it easier for the webmaster to attract the right audience. If desired, the buyer will quickly find flaws in the application.
PWA, lending and creativity don’t go together
On the creativity, buyers are accustomed to putting popular slots that are absent in the promoted virtual casinos. Such slots will especially appeal to ludo maniacs. Aggressive design lending will not give the desired result. The user clicks on the ad, but does not get the necessary information and leaves the site. On the creativity is ideal games, promotions and bonuses that the user has encountered. The chances of losing a lead are reduced.
Inappropriate GEO for traffic procurement
Case studies are mostly written for Tier-1 as well as Tier-2. Buying traffic can be unprofitable because the competition for audience recruitment is very high. In Tier-3 countries, traffic is not yet spoiled by advertising. Residents of these countries get motivated to play to increase their income.
Banning ads because of cloaca
Artificial intelligence has long been present in ad verification algorithms. In some regions, the algorithms are very strict. It is recommended to test ads in different regions to choose the right one for moderation. Users like arcade games and other entertainment.